Colostrum "delisting", sheep milk into consumers "new darling"

Recently, the humble sheep milk has gradually become the new darling of consumers. According to an authoritative survey, 90% of parents use formula milk powder instead of breast milk after weaning. Among the formula milk powder choices, one-third of consumers said they had considered giving their children a choice of goat milk powder. In the same period last year, this data was minimal. Another market data shows that total goat milk sales reached approximately RMB 4 billion in 2011, and the market share of goat milk formula milk increased rapidly at a rate of 125% per year.

The rising trend of goat milk is related to the negative effects of milk, and it is not unrelated to the recent prohibition of bovine colostrum. Since September of this year, infant food has been prohibited from adding bovine colostrum. Colostrum milk refers to milk within 7 days after calving, which is a physiological abnormal milk. Its physical properties and components are different from normal milk, and the yield is low. Industrial collection is difficult and quality is unstable. It is not suitable for use. Processing infant formula powder, food. The nutritional value of goat milk is recognized by more and more consumers at this time. Compared to infant milk powder supplemented with “cow colostrum”, the advantage of goat milk powder is that it is closer to breast milk. Apart from the rich nutrients contained in milk, some nutrients are significantly higher than those of ordinary milk. Since the implementation of the "Colostrum ban", more and more consumers have begun to favor goat milk powder. Goat milk is rich in nutrients, and its protein composition is basically the same as that of breast milk. High whey protein content, low lactose content, fine fat globules close to breast milk, easy to absorb, infant digestibility can reach more than 94%, in particular, contains a variety of amino acids, vitamins and minerals necessary for the human body, suitable for all ages People eat.

Market data survey shows that at present domestic sheep milk brands, Qinyang, Guanshan, Yubao are the most popular sheep milk powder brands. As a well-known goat milk brand in China, Shaanxi Qinyang, a company specializing in the production and sale of goat milk powder, has not only strict self-discipline, and has paid close attention to product quality, but has also established high-quality natural products in Qixian and Yanliang in Shaanxi Province. Milk source base. There are hundreds of thousands of good breed Xiong Shaneng dairy goats with good lactating performance and sufficient milk to ensure the safety and nutrition of Qin Yang goat milk powder. At the same time, Qinyang has also invested heavily in the introduction of two Danish milk powder production lines from abroad, using internationally advanced testing methods and a unique milk powder removal technology to fully guarantee the health and quality of goat milk products.

Goat milk has great market space and a large number of high-end consumers because of its "natural absorption and continuous resistance" characteristics. It is gradually becoming the "new darling" of consumer dairy product consumption.