Black Duck Name Wuhan Metro Station dispute

December 2011 Wuhan Metro Line 2 site naming rights public auction, Jianghan Road Station will be identified as the "week black duck", 6-year naming rights worth a total of 5.1 million yuan.

Visit the 24 Waiting Area for "Zhou Hei Ya Jiang Han Road"

Walking along the entrance and exit of Jianghan Road Station, the words “Zhou Hei Hei Jiang Han Road” appeared in the basement of the waiting platform door on the third floor of the underground platform. There is a row of slightly smaller English below the Chinese characters. The logo is the pinyin "ZhouHeiYa" of Zhou Hei.

In the waiting areas in both directions, the “Zhou Hei Hei Jiang Han Lu” station has 12 markings on each side, for a total of 24 locations. Between every two station signs, there is a schematic diagram of the station along Line 2 but it is marked as "Jianghan Road" and there is no Zhou Hei. Stopped at the station's commissioning vehicle, the line in the car's electronic display still shows "Jianghan Road."

A staff member explained that these signs were updated on November 12th. Nowadays, the trains are running and there is no radio broadcast “Zhou Heiya Jianghan Road Station” for the time being. However, another on-duty staff said how to broadcast when the official operation is still in progress. Do not know, we must follow the arrangements.

The replay of the same site has been auctioned on 7 site names. In fact, Jianghan Road Station has long been identified as being “week black duck”. At the auction of the naming rights of the No. 2 line site in December last year, the six-year auction of the names of Fanhu Station, Wangjiadun East Station, Jianghan Road Station, Zhongnan Road Station, Hongshan Square Station, Guangzhuotun Station and Guanggu Plaza Station was held for 6 years. Success, the total amount reached 27.75 million yuan. Among them, the name of Jianghan Road Station is 850,000 yuan a year.

Guanming station adopts the prefix name method, namely, "name of company name and site name." There are seven kinds of title forms, including the identification column outside the subway station, the name of the station entrance and exit station, the logo of the screen door, the guide sign of the train running direction, the LED screen of the station station, the voice broadcast in the train, and the electronic display in the train. Screen.

The name of the subway station is not the first time in Wuhan. On Line 1, the Yuli Gate Station is called the "Asian Heart Hospital, Yuli Gate Station," and it also includes the Terme-Ertouwan Station, the Take-Obi Line Group, and the Gutaichi Station.

Controversy is too commercial or "very kind"

Many netizens believe that Zhou’s black duck’s title is too commercial and some citizens feel “too marketable”. Many people think that the name of a subway station can be named, but it should not be vulgarized, such as a certain gynecological hospital, or some products with a privacy nature.

Prior to this, at the auction of naming rights, the Wuhan Metro Group had stated that all names of beauty, plastic surgery, and injury-related customs would not be included in the list of subway stations and would be screened out before the auction. Some netizens suggested that even if they are titled, they should listen to the public’s opinions, such as making public announcements. Of course, there are also some netizens who believe that these criticisms are opposed to the “upper line” and that it is understandable that someone is willing to pay for the title. Many netizens believe Zhou Heiya’s title is “very kind”.

Title: Raising funds for construction China's subway was built in 1965 and currently operates in cities such as Beijing, Shanghai, Guangzhou and Hong Kong. From the perspective of cost per kilometer, the subway cost is 500 million yuan, the cost of light rail is 200 million yuan, and trams are 20 million. The construction of subways in various places is facing huge financial pressure. The auction naming right is also the common method for the urban construction departments to raise funds. At present, there are multiple cities in China that auction subway station naming rights.

Nanjing: The earliest site naming began as early as in 2006 Nanjing has already begun auctioning the naming rights of subway stations, such as: Deji Plaza in Xinjiekou and Gaoli Furniture in Maigaoqiao. Nanjing uses the “main name + deputy name” method to transfer naming rights, and can not exceed 5 characters. Take Xinjikou Deji Plaza Station as an example, Xinjiekou is the main name, and Deji Plaza is the name of the company.

Tianjin: Canceling the title after the contract period In 2007, the Tianjin Metro tried commercial title and also appeared in the form of “main name + deputy name”, such as Xiaobailou and Construction Bank, and the deputy name naming rights used for five years. In early November of this year, Tianjin Metro cancelled the titles of these stations on the occasion of the expiry of the contract, and expressed that the remaining sites will also be canceled after the contract expires.

[title VS not title]

Professor Zhao Jian from Beijing Jiaotong University stated that at present, except for Hong Kong, there is hardly any metro project in the country that is profitable. The "North-wide Guangzhou-Shenzhen" subway operation is at a loss, and the second- and third-tier cities in China are not able to bear the high costs due to insufficient people flow. Therefore, the auction site naming rights have only appeared. Then, how do cities that have not named the subway station operate?

Beijing: High subsidies to maintain low fares Although the general passenger flow of completed routes is huge, the financial status of the Beijing Subway is not satisfactory. Beijing invests a lot of money in public transport every year to maintain the low fare system of public transportation. At present, the fare for the Beijing Subway is only 2 yuan. “Beijing has granted financial subsidies for six subway lines each year, and it is estimated that there are more than 40 billion yuan,” said Wang Mengshu, an academician of the Chinese Academy of Engineering.

Hong Kong: MTR + property management model is the only profitable subway in the world. Hong Kong MTR adopts the business model of “subway+property”, that is, the construction of subway is closely related to underground commercial development. The development of subway along the subway and property development support the subway. Operation. The daily traffic flow of Hong Kong's subways exceeds 2.3 million. There are considerable economic benefits from commercial shops along the subway lines and shops along the route.

Untitled: Different operating modes