The mountain stone, can you attack the US mobile medical innovation model can adapt to the Chinese environment?

American mobile medical model

Sun Zhengning, Vice President of Investment Department of Jinglin Asset Management Co., Ltd., combined with his own research and field visits, took the lead in analyzing the innovative model of American mobile medical care for the audience. The American medical model has experienced the development stage of “hospital treatment – ​​community medical treatment – ​​mobile medical treatment” for each step, and each stage has laid a solid foundation for the gradual decentralization of the next stage. After years of development, American mobile medical has not only just caught up with the wave of Internet development, the US medical management's efforts to reduce costs, the increasing medical and medical reports, and the popularity of smartphones at the middle-aged and elderly levels. Background factors have become a thick soil for the US mobile medical model to thrive.

Vice President Sun Zhengning also pointed out that the B2B2C business model adopted by US Mobile Medical has played an important catalytic role in the development of the mobile medical industry. In the United States, large organizations, including insurance agencies, medical management groups, and corporate employers, collect products from a variety of digital healthcare companies and then provide services to consumers. Therefore, digital medical companies such as Scanadu, Jawbone, Proteus and many other emerging mobile medical companies only need to concentrate on products, and innovators in China are responsible for technology and business.

"The digital medical company in the United States is working together on "patient remote monitoring", "telemedicine and care" and "behavioral correction"," said Sun Zhengning, vice president. However, there is reason to believe that the height of mobile medical care in the United States is not achieved overnight. Only by building on the achievements and foundations of the past medical reforms can we accumulate and anger.

Chinese-style innovation ushers in an inflection point, and the potential of managed medical care is unlimited

Dr. Tang Ziou, the founder of Good Life International Health Industry Group, received wide attention from people from all walks of life. In the analysis of "the difference between China and the United States health industry environment", he pointed out: "In the US health service industry, family and community insurance services account for half of the country, hospitals and pharmaceutical industry account for only about 30%. In contrast, China's hospitals and medicines The industry accounts for more than 90% and has an absolute core position. The distribution of China's health industry is distorted and distorted, and the overall development process is equivalent to the United States in the 1970s."

As a senior scholar in the fields of insurance and managed care, Dr. Tang Ziou also cited the case of the explosive growth of US health insurance premiums after the release of the HMO Act of 1973, and the proportion of managed medical insurance in the exponential increase. Combined with the "ObamaCare Affordable Care Act" proposed by US President Barack Obama in 2010, it describes the continuation and upgrading of the HMO Act in modern society. In addition, Dr. Tang Ziou boldly predicted that the Chinese medical market environment has ushered in an upward turning point in the interpretation of many Chinese national policies. The future of domestic managed medical care will develop by leaps and bounds. The spring breeze, Chinese entrepreneurs to find the right position, create a Chinese-style business model in line with national conditions, and make rational use of China's demographic dividend advantage, it is very likely to achieve a corner overtaking."

The US model is directly grafted, and there is a long way to go.

Ms. Wu Ronghui, the founding managing partner of Tongdu Capital, shared the six most popular digital healthcare investment and financing areas in the United States in 2015, including wearables and biosensing ($387M), analytics and big data ($212M), and consumers. Health Care ($176M), Telemedicine ($169M), Corporate Employee Health ($128M), Medical Information System and Clinical Workflow ($74M).

She also provided some reference and inspiration to the participants in the innovation of American mobile medical from the perspective of capital. She said that the US mobile medical concept has changed from FFS (Fee for Service) to FFV (Fee for Value). Nowadays, the investment in the medical industry has become more and more rational. Whether it is domestic or foreign, the secondary market is more inclined to those solutions that can truly provide value to users. Sometimes the medical business is big and it is not as small and refined. It is a way of innovation for China Mobile Medical to truly dig through the pain points of a user and truly penetrate the medical needs of a class of customers.

Dr. Tang Ziou, founder of Good Life International Health Industry Group, also said that the US mobile medical model represents the current trend of technology development, and also represents the driving force behind the US medical industry's efforts to control fees. "China's mobile medical industry certainly needs to refer to the US's trend technology, but it can't be hard-moved. We have already taken the cusp of the times, and we must have a clear and realistic mobile medical monetization model. It is quick and profitable, and it is often halfway. China's mobile medical industry has a long way to go."

In the round-table talks of the "Zero Distance Analysis of American Mobile Medical Innovation Model" Salon, guests and listeners also addressed the issues of big data application prospects in the medical industry, the difference and improvement of medical efficiency at home and abroad, and the attitude of the capital market to domestic medical applications. Explore and interact. Entrepreneurs and investors in many mobile Internet industries have indicated that at this stage, all parties need to work together to seize the opportunity to create a new pattern of China Mobile Healthcare.