Hairy crabs have not yet passed the brand's "gate"

Every autumn, hairy crabs always trigger such news.

In China's domestic sales of aquatic products, hairy crabs are a special species. The sales season is relatively concentrated, and it is very popular with the consumer market. The production is limited. A series of brands are established. The most special one is that during the annual listing period, there will always be a series of news.

Earlier, “The hairy crabs were suspected of containing carcinogens” is not mentioned yet. Since the listing of hairy crabs this year, there have been numerous reports of “windfalls of up to 400%,” “washing crabmeat,” and “association between the fight and the fight”.

There are media exposures, because in many places, the hairy crabs themselves already exceed the value of food, gifts for gifts have become a symbol of status, people who buy crabs do not eat, people who eat crabs do not buy, many consumers ignore falsification behavior; The psychology of consumption has led to a large number of frauds, and the profits generated by counterfeiters are as high as 400%.

In addition, the media disclosed that in order to compete for the title of "authentic hairy crabs," the Suzhou Yangcheng Lake Hairy Crab Industry Association on the banks of Yangcheng Lake and the Yangcheng Lake Hairy Crab Industry Association in Bacheng struggled endlessly. Many farmers were forced to pay double dues and joined two associations at the same time. Between the associations in order to fight for a fame, even led to violence in sales.

The marketing of agricultural products must be said to create a brand, but how should the brand be established? After skipping the “gateway” of brand building, the hairy crabs did not seem to have gone smoothly. Due to the lack of corresponding standards and management of the brand, the production and sales process was chaotic, and the reputation and future of hairy crabs were hurt.

Take Jiangsu, the main origin of hairy crabs, as an example. In addition to the most famous Yangcheng Lake hairy crabs, there are high-solid Gucheng Lake crabs, Hongze Lake hairy crabs, and Xinghua Red Crab... These brands have corresponding industry organizations, although the selling price is not comparable. Yangcheng Lake hairy crabs, but the organizations who disagree with each other, have claimed that they are the best.

In fact, no matter where the crabs are raised, they are Chinese mitten crabs. This species is distributed in the mouth of the Yalu River in Liaoning Province in the north of China, in the mouth of the Three Gorges Reservoir in the south of Fujian Jiulong River and in the west of Yichang, Hubei Province. It has always been a specialty food of our country. one. From this point of view, the “hair crabs” are themselves brands that represent delicious foods. Compared to fighting for so-called “names”, they focus on healthy breeding and maintenance of the market, and jointly maintain the image of specialty crabs. , there is more important significance.

There are also media reports that this series of hairy crab industry organizations are busy cracking down on various “chazang crabs” in addition to competing with each other. Although there are stores, anti-counterfeit rings and other measures, the business sector has been fighting, but various sources of unknown crabs are still emerging. Many consumers have lost consumer confidence because they have not eaten good crabs.

Profiting from fraud, fraud, and consumer psychology are actually phenomena that are found in many famous products. To put an end to such actions, industrial organizations that take into account production, circulation, and sales have inherent advantages. Organizations should unite and exchange information in culture, distribution, sales, and other sectors to form a strong industry norm and system, while strengthening With the cooperation of government departments, under the premise of maintaining a good common brand, all local counterparts can achieve greater development. It is difficult to build a brand and it is difficult to maintain a brand. In this regard, the first step in the development of crabs is considered a lesson.