The Global Mobile Medical APP Developers Annual Conference is the world's largest Internet medical research project exchange platform, and the world's largest international academic exchange meeting to study the current status and future development trend of the mobile medical health APP market. At the 5th Annual Global Mobile Healthcare APP Developers Economic Conference in 2015, more than 5,000 related mobile medical APP personnel participated, including mobile health app developers, government decision makers, Internet medical marketing channels, and A team of experienced Internet medical consultants. A total of more than 11,000 mobile health apps were included in the mobile medical conference. This year's participation in the conference has almost doubled the size of the conference in 2014. This is enough to show that the scale of the mobile medical health APP market is indeed booming. It is worth noting that the number of mobile medical APP participants in Asia also increased significantly in 2015, from 12% in 2014 to 23% today. The current status of the global mobile medical APP market: excessive commercial hype From the current development of the global mobile medical APP market in 2015, the problem of excessive hype about mobile medical APP is still widespread, whether it is through the over-rendering of the media in the industry, or by evaluating the company's excessive commercial hype. What we can't avoid is that the leaders of the mobile medical market, including major international companies such as Apple and Google, have also over-hyped their respective mobile health apps. This excessive hype has invisibly increased the operating costs of the mobile medical health APP and formed a vicious competition in the capital market. This kind of bad behavior has caused an intangible financial burden for consumers, mobile medical APP companies and even the country. A reasonable mobile medical APP market should be like the development process of other science and technology. The direct demand of users should promote the establishment of the market, instead of inducing users to form a market through excessive commercial hype and publicity. What we really want to do is launch mobile medical apps with user needs, which will ultimately aim to enhance the user's personal experience. At the same time, mobile medical APP companies and national regulatory authorities can further tighten the application of APP and related hardware to prevent false publicity and excessive hype. So as to better provide consumers with more and more high-quality APP, and ultimately achieve a win-win situation that reduces the operating costs of the APP while meeting the real needs of users. Excessive APP commercial speculation can only lead to excessive capital investment and vicious market competition, which is unfavorable for both companies and consumers. We should strive to break the unhealthy market competition environment triggered by this excessive speculation in mobile medical apps. From another aspect, APP's commercial hype behavior is mostly due to the company's APP is not optimistic about the user, nor can it recover the expected benefits. The dilemma of most mobile medical APP companies
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