Wang Laoji silently changed the packaging consumer mistaken for "cottage"

Hefei Carrefour Wang Laoji transformed into "Jadebao" consumer almost "Fudged"

"Fear of getting fired from Wanglaoji", this classic ad has long been deeply rooted, and Wang Laoji is also the first choice for consumers who love herbal tea. On the afternoon of February 8, the reporter saw at the Metropolitan Carrefour supermarket in Hefei that the red canned Wong Lo Kat herbal tea turned out to be a big one. At first glance, they thought that a new type of herbal tea called Jiaduobao had been purchased. When an individual consumer bought it, he even questioned, “Is it a fake product, is it a cottage version of Wanglaoji?” In fact, this kind of printed herbal tea with Wang Daoji and Jiaduobao on the one hand is indeed authentic with red canned Wanglaoji. However, the red jar of Wong Lo Kat herbal tea started to change its face from January 2012 and was changed for packaging.

The new version of the packaging has been launched since 2012 and has enhanced the word "Jadeobao"

This case of quietly changing packaging without any publicity was due to a brand arbitration battle between JDB Group and GP Group around Wang Lao Ji at the end of last year! Arbitration is unsuccessful. Jiaduobao's new version of packaged herbal tea is now known as “Jianghu”. Hefei and even major cities in the country are open to the public. It seems that the war without gun smoke has added some materials.

The reporter saw on the shelves of Hefei Carrefour that the Wong Lo Kat herbal tea on the shelves was divided into two kinds: red canned and green boxed, green boxed or original boxed, and red canned Wong Lo Kat herbal tea, but in the middle there was a big Po". What's more interesting is that both the old and new versions of red cans of Wong Lo Kat herbal tea are being sold at the same time! Wang Lao Ji with a production date of 2011 is the old version, and Wang Laoji from 2012 is the new version. Consumers are completely unaware of this seemingly identical red canned Wang Lao Ji. In the end, what is the difference? Only a handful of attentive citizens bought a home and suddenly discovered that the back half of Wang Laoji actually printed "Jadebao" and thought it was "Fudged".

The difference between the old and new versions of Wanglaoji is as follows:

In addition to the "Jadeobao" characters on the bottle, the contents of the two rows of black characters on the left and right sides of "Wang Lao Ji" and "Jadeobao" on the new packaging have changed significantly compared with the old ones. The contents of the left and right sides of the old packaging are “Wang Laoji herbal tea, prepared with herbal plant materials” and “Caocha ancestor Wong Lo Kat, who was founded in the Daoguang Period of the Qing Dynasty and has more than 100 years of history”. The left and right sides of the new product have become "Jade Bao authentic herbal tea produced, using herbal plant material preparation" and "Jardong produced authentic herbal tea, approved as a national intangible cultural heritage."

The place where the old packaging cans were near the lid of the cans was originally printed in a circle with yellow lettering of "Herb, the original ancestor of the herbal tea," and the new ones changed the contents of the words to "Jadebao's authentic herbal tea." Counting down, the newly-packaged red can of Wong Lo Kat herbal tea has as many as 11 places in its can body printed with “Cadobo”. Before that, there were only 3 places in the old cans.