The future development trend of health wine

What will the future health liquor company do?

Economists say that commercial competition to a certain level is a matter of intellectual competition and cultural competition. If a brand becomes a symbol of a culture or forms a habit of life, its spread, influence, and sales force are staggering. Being invincible in the market and using intellectual and cultural advantages to participate in competition is the best policy.

Being able to grasp the future trend is the only way to develop the health wine industry.

Trend 1: Identification of identity Health wine can only have two kinds of identity: medicine or health food. Or it is just an industry standard and does not require strong formulation. Health wine is a hat that does not require “health care”, and “health care” is not a label for wine that is a refreshing drink. There is no market for health care wine in the future, and it is only a low-alcoholic drink that is healthy, nutritious, and fashionable. It must seize this. A cultural consumer appeal, go its own way.

The root cause of many problems in the health food industry boils down to the blank of industry standards. For the health wine industry, in order to regulate the market, the country must introduce a series of policies and regulations to rectify. The state has also stepped up efforts to standardize health wines and further strengthen supervision, such as raising industry barriers and access standards. The national standards for health wines must be based on non-alcoholic liquor standards and health drug food company standards. The strategic development of the market is inseparable from the explicit industry guidance.

Trend 2: Innovation of the product Almost all manufacturers are adopting the process of medicinal wine making. The definition of health wine should be extended. At the same time, attention should be paid to the development of other wine types such as Portuguese, Yellow, and beer health drinks to meet the needs of different consumer groups. Aside from the government's influence of liquor, starting from consumer demand, it emphasizes the "affinity" of taste, food traits, and self-cultivation. It puts aside the medicinal properties of medicines and finds a breakthrough point in terms of mental and physical properties by blending human physical health. , In the taste, color, medicine, nutritional balance and absorption of more effort.

It is said that Japanese manufacturers declared many years ago that they would change “Chinese Pharmacy” to “Eastern Medicine,” and they took more than three hundred ancient squares from the classic Chinese medicine “Treatise on Febrile Diseases” and then combined them with “Tuyang”. Create amazing economic benefits. According to reports, there were as many as 1,200 Chinese medicine varieties reported to the Ministry of Science and Technology and the Secrecy Bureau in 2005. What are the domestic wine prices?

Clear, clear and appropriate product positioning is the basis for a product or brand to survive and develop. Quality innovation, technological innovation, and marketing innovation are the right ways. The appeal for health is too broad, and it is better to retreat from the net, and in nutrition and fashion, lifestyle and consumer attitudes are found at the junction with the product.

Trend 3: Qualitative demand for consumers The consumer groups of health wine must develop from vertical to horizontal, and from single groups to complex groups. The current aging of consumer groups is a major feature of the health wine market. Is it that health wine is not suitable for young people to drink, or is it not for young people? In addition, health wines go between drug efficacy and sexual health, follow the market's feelings, continue to cater to consumers, lack of consumer guidance, many wine companies are concerned about this piece of the eye, for the future development of enterprises can not be system.

Began to pursue personalization, less efficacy, more taste, life, fashion.

Will this happen in the future market of health wine?

Trend 4: The concept of change to change the concept lies between the wine enterprises and consumers, bold assumptions, forget about "health care", starting from the consumption of consumer drinks, to improve the nutritional needs of modern consumers to start drinking wine, with new consumption Drinking beverages to define this kind of nutritious and healthy elements of low-precision drinks. It can be called: nutrition wine, fashion wine.

Do not use health wine as a medicine. It is only a kind of alcoholic beverage that can be absorbed healthily and is rich in various nutrients. It studies less “living culture” in the old paper pile, and introduces more elements of fashionable life in the appeal of wine expropriation. Nutrition and consumption concepts guide the consumption of alcoholic beverages and realize the docking of consumption patterns. To increase the concept of drinking wine, from "sexual health" to "pan-health" to "dietary nutrition." To broaden the diversified consumer demand for health drinks, the target group of health wine is very extensive, including women and men. In the development of new products, consumers can appeal for fashionable and healthy consumption at the age of appeal. Like “Wang Lao Ji”, it is herbal tea instead of herbal tea. It is a healthy and correct drinking habit. Wang Laoji succeeded in subdividing the health-prevention beverage market and placed it in McDonald's.

Trend 5: Strategies for promoting the use of wine as a carrier of health care products, or the wine of health products? Or popular consumer goods, in the promotion of strategies to achieve strategic changes. Wang Laoji has never been out of Guangle as a herbal tea. Why would a drink that does not prevent getting lit go to the whole country? According to Mr. Zhang Gang, the senior camp shapper, the health wine market lacks an “effective marketing strategy.” It is not the marketing idea for making wine that leads the market, it is the marketing strategy for medicine, or the marketing method for fast elimination, imitation. Strength can not lead to innovation.

Based on the basics, the reform of health wine is to complete the product's own system (product concept, product segmentation, vision system, product structure, price, and planning). In the past few years, Jinjing Wine, which is in line with its own position, has become the industry's new overlord with a bottle of 125ml bottled wine. The sales of small bottle wine in the industry accounted for more than 70% of the sales in the industry. What is the success of Shuijingfang in the new period? So what is the future of wine in the name of health care? Channel, culture, product, function, or emotion?