The Tribute Wine on the Tea Horse Road, the Wine Culture Drawn by the Horses and Horses——Heqing Dry Wine Heqing famous three treasures: dry wine, ham, porcine acetic anhydride. This is common sense. The Ming Dynasty promoted “Juntunâ€, “Private†and “Shangtun†in Heqing, and relocated the army to the people. During the period of immigration, the Central Plains moved into Heqing and settled on the banks of the Heqing Yinhe River. The immigration represented by the Fahrenheit family has introduced the advanced winemaking technology of the Central Plains and the method of using Chinese herbal medicines into the ancient “shochu†brewing of Heqing. The wine produced is mellow and sweet, and is called “drinking wineâ€. The Qing Emperor Kangxi's "Heqing Fuzhi. Ancient site" published in 1714 contained "The Milky Way is as white as snow, sweet and sweet, and it takes wine and sweetness twice." Qin Tancui's "Eternal Values ​​of the Bohai Sea" contains: "The Lishi wine is set at a long distance (now Luding County in Chuxiong Prefecture), and it is also burnt by sorghum, famous for its power. The words of its liquor power are as heavy as stone. Heqing (dry) wine, The taste is more mellow than the liquor." Qing Wu Daxun's "Wennan Wenjianlu" contains "All folks drink shochu, and the price is not expensive. The highest is Chuxiong Lishi wine and Heqing wine." Qing Yuanyuan, "The Daoguang Yunnan Tongzhi, Food, Commodity, and Property," also contained the Lijiang Military and Civilian Houses. The actual here refers to the traditional barley brewing in Heqing Prefecture under the jurisdiction of Lijiang Military and Civil Administration. Due to climatic reasons, Lijiang has little barley since ancient times, and Heqing is the main origin of barley since history. The above description shows that as early as the Ming and Qing Dynasties, Heqing Fenjiu was already one of the well-known brands in Yunnan. In the 30th year of Qing Daoguang (AD 1850), Heqing Li, the Heqing businessman, took the lead in setting up the “Tongxin De†company in Shimonoseki in the middle of the 1950s. In the 1950s, “Heqing Merchant Gang†and “Xizhou Gang†and “Tengchong Gang††Leading the Yunnan business community. "Wine Liquor" is also popular with Heqing ham, Tubu, white cotton paper, brown sugar and other specialty products sold to Kunming, Chongqing, Wuhan, Shanghai, Lhasa and other ports of commerce and Myanmar, India and other specialties. It is very popular with the market. Due to the origin of dry wine, it is commonly known as “Heqing Dry Wine†outside of Heqing County. The "Heqing County Chronicle. Property" published in the 8th year of the Republic of China (1919 AD) states: "The famous and most widely-marketed people are like wine, and the city's West area is brewed with good taste." The "Heqing County Records. Ownership System" published in 1991 : According to statistics from the Republic of China (1913 AD), the county’s industrial output value was 124,114 yuan (half a day). The products include iron pans, white cotton paper, earth paper, local cloth, brown sugar, ham, alcohol, and iron needles. In the western Yunnan region, some exports are also made to Burma.†The article “Food Industry. Brewing†also contains: “In the second year of the Republic of China (AD 1913, 12 tons of wine was produced in the county. In 37 years of the Republic of China (1948 AD), The county produces 142.3 tons of wolfberry wine.†Explaining that due to the “business gang†factors, Heqing wolfberry has become a famous brand, has become more and more widely marketed, and its output has been increasing. It has not only become a genuine “brand†in the eyes of consumers. It also became a cloud wine that crossed the country earlier. This point can also be confirmed and reflected in the folk songs circulating in the northwest of Yunnan Province: “Lijiang Heqing wine, Jianchuan carpenter everywhere.†Heqing wine has been very famous in the northwest of Yunnan Province since ancient times. It can be described as “a household name†and it is not an exaggeration. The famous ham, liver, and pig vinegar in Heqing are famous foods that are built on the Longtan Water in Heqing (the reputation of Heqing and Longtan Township) and dry wine. The delicious taste of the Road was also created by the Longtan water and dry wine of Heqing. Really fulfilled the sentence: "One side of water and soil, raising one person." The folk, so it can be proved by the same reason: one of the wine, also created a party to the food. After the reform of the Heqing Winery in 1997 was privately owned, the company proposed and implemented the strategy of “Building a Leading Brand of Yunnan Liquors†based on the experience and lessons learned from the development of state-owned wineries. The first is to invest more than 3 million yuan each year to strengthen product advertising and expand product visibility; second is to invest 120 million yuan in the implementation of a comprehensive technological transformation and expansion of enterprises. Achieve standardization, standardization and modernization of production; Third, on the basis of retaining the traditional brewing techniques of Heqing dry wine, introduce talents and technologies, rely on science and technology to promote product structure optimization and quality improvement; fourth is to strengthen corporate culture construction, continue to feature Culture injects products to make the brand culture more and more connotative and promotes marketing. Fifth, it strives to expand the market, where the incoming market first builds a brand image, achieves market recognition, stands upright, and sells it. Through unremitting efforts, the brand effect of Heqing Dry Wine has achieved remarkable results. The products not only cover the entire province of Yunnan, but also have entered some markets in 10 provinces and cities such as Beijing, Shanghai and Zhejiang. Sales volume has been rising year after year, not only has a good market reputation, but also Recognized in various aspects, in February 2007, "Guxiang" brand "52% VOI Heqing Dry Wine" was awarded 2006-2009 "Yunnan Top Ten Famous Wines" title; in December 2009, it was the top ten meritorious brands in Yunnan ( Characters) The award was awarded the title of "Yunnan Top Ten Meritorious Brands"; the company registered "Guxiang" and "Heqing Gan" trademarks were all identified as "Yunnan Famous Trademarks"; in 2012, the "Heqing Gan" trademark was identified as a famous Chinese trademark. Puyang Linshi Medical Supplies Co., Ltd. , https://www.linshimedicals.com