抢滩试管婴儿背后,民营医院的商业逻辑

A large market share, at a handsome profit, and complete industrial chain needs of many private medical institutions began to layout IVF. A recent survey by Beijing Business Daily found that “test tube baby” has become a hot spot for private hospitals such as the US-China Yihe and Beijing Baodao Maternity Hospitals. The IVF project appeared in the key slogans in front of some private hospitals.

The Beijing Business Daily reporter found that some private hospitals cannot cooperate with public hospitals because they cannot complete the project independently without relevant qualifications. According to the analysis, the potential market for domestic assisted reproduction is huge, and private hospitals are a long-term investment. In the process of development, it is necessary to aim at high-profit industries to increase their own chips. However, in the case that some private hospitals need to complete projects with public hospitals, it is difficult for private hospitals to highlight their own advantages in this field. In addition, in the field of assisted reproduction, brand promotion is more difficult than other medical service industries. Whether private medical institutions can achieve greater success in IVF projects still needs market test.

Circle wave

The demand for domestic auxiliary reproductive market is increasing, and the IVF project has become a key project for many private medical institutions. In a recent visit, the Beijing Business Daily reporter found that the billboard of the Beijing Yiyuan Hospital IVF Center was placed at the entrance of the Anhui Beili Yiyuan Community. The propaganda of the IVF project was held in the propaganda column outside the Beijing Baodao Maternity Hospital Building in Haidian District. .

The Beijing Business Daily reporter learned that Beijing's private medical institutions, including the US-China Yihe Medical Group, Beijing Jiayuan Hospital, Mary Maternal and Infant Hospital, and Yijia Medical, all have IVF projects at prices ranging from 40,000 to 60,000. Yuan does not wait. The staff of Beijing Baodao Maternity Hospital said that there are currently a large number of consumers who have a IVF program, and the elderly who want to have a baby in the second child will choose IVF. "The test tube is not so high on the body. There are basic sperm eggs to meet the conditions. Artificial insemination is relatively simple, and the success rate is lower. It takes about 10,000 yuan. The IVF takes eggs and takes the sperm, the success rate is higher, but the cycle is long. It will be even higher and costs about 50,000 yuan," said the staff member.

Hu Jin, CEO of the US-China Medical Group, said in an interview with the Beijing Business Daily that the US, China and the United States had mainly focused on obstetrics and gynaecology, under the strategic planning of the entire industry chain, and the US and China will be in 2018. The field of upstream reproduction, which is mainly based on test-tube babies.

The Beijing Business Daily reporter learned that behind the layout of test-tube babies in private hospitals, there are more than 40 million domestic helpers. According to the China Population Association and the National Health Planning Commission jointly published in August 2016, the "Infertility Status Report of China" shows that the incidence of infertility in China is 12.5%-15%, and the number of patients exceeds 40 million. . It is estimated that the potential market size of the assisted reproductive medical market is about 480 billion yuan. If the market size is expanded by 18% after the release of the two children, it is expected that the demand for the auxiliary reproductive industry will increase significantly to 566.4 billion yuan in the next few years.

A deputy chief physician of a gynecology department at a top three hospital in Beijing told the Beijing Business Daily that the price of the test tube baby in the hospital was about 30,000 yuan, and the success rate was about 30%. “The number of people who went to the hospital for consultation and assisted reproduction increased after the release of the two-child policy. The rising population mainly gathered around 40 years old. The two-child policy was released to give them a chance to have another baby, but because the age is already old, plus There may be some problems in the body, which leads to the need for these people to rely on assisted reproduction," said the doctor.

Qualification threshold

Due to the lack of relevant qualifications, cooperation with public hospitals has become one of the important ways of deploying IVF in private hospitals. During the visit, the Beijing Business Daily reporter found that most private hospitals carried out IVF projects in cooperation with public hospitals. Beijing Asian Games Village Meizhong Yihe Women and Children Hospital launched a combined in vitro fertilization-embryo transfer kit with the Peking University People's Hospital Reproductive Center.

It is understood that the United States and China and the United States in 2007 to obtain a reproductive license, and has deployed a reproductive center in Tianjin, in the future will apply for the relevant qualification license in Beijing to land the test tube baby project in Beijing. “Tianjin Reproductive Center IVF is operated by the US, China and the United States. Since it has not obtained relevant qualifications in Beijing, the hospital has closely cooperated with Peking University First Hospital, Peking University People’s Hospital and Peking University Third Hospital.” Infertility patients from the pre-examination to the treatment of body-related problems until the early evaluation of the IVF project into the ovulation induction, etc. are in the United States and the United States, only the two stages of egg retrieval and transplantation in the cooperation of public hospitals, The oviposition and post-transplant care and post-natal fertility are all carried out in the United States. Hu Yu said.

Jin Xiong, general manager of Beijing Wuzhou Women and Children's Hospital, said in an interview with Beijing Business Daily that Wuzhou Women and Children's Hospital has a reproductive health and infertility department, and has established a green service platform for IVF treatment of infertility. Model to provide relevant services for those who have assisted reproduction. Patients can carry out auxiliary reproductive-related examinations at Wuzhou Women and Children's Hospital, and then go to the Peking University People's Hospital, Chaoyang Hospital and other cooperative hospitals for egg retrieval and transplanting through the green platform built by the hospital. Jin Xiong said that Wuzhou Women and Children's Hospital is planning an application for assisted reproductive-related qualifications to prepare for the independent completion of the IVF project in the future.

A staff member of the Mary Maternal and Child Hospital said that because the hospital does not have this technology, the transplant operation will be carried out at Peking University Hospital, and the Mary Maternal and Child Hospital will be responsible for the early examination and the later treatment of the fetus. It is understood that IVF technology has a strict access system, relatively high technology content, and strict national supervision. All currently accessible reproductive centres can be found on the official website of the National Health Planning Commission, with details on various access technologies. Beijing Business Daily reporters log on to the official website of the National Health and Planning Commission. At present, there are 17 medical institutions approved by Beijing to carry out human reproductive assistive technology and set up human sperm banks, of which only 3 are private medical institutions, respectively, Beijing Jiayuan Hospital. Beijing Baodao Maternity Hospital and Beijing Jiade Deyun Hospital.

Zhao Heng, founder of Latitude Health, a medical strategy consulting company, said that under the current model of providing public hospitals with technology and private hospitals, private hospitals are still difficult to compete in high-tech fields and public hospitals, and more are still cooperation.

Problem to be solved

Improving the industrial chain is an important reason for the layout of IVF in many private hospitals. The Beijing Business Daily reporter learned that the private maternity hospital had previously carried out a service-oriented reform. In order to increase their own chips and retain their sources of residents, the private maternity hospitals such as the US-China Yihe, Hejia and other families began to pay attention to the development of the extension department of obstetrics and gynecology. With the obstetrics and gynaecology as the center, we will vigorously develop neonatal intensive care and cardiac surgery. Gynecology, pediatrics, internal medicine, surgery and other departments to solve the problems of premature infants with very low birth weight, hereditary heart valve missing infants and pregnant women with pregnancy-induced hypertension and diabetes.

Well-known economist and financial critic Guo Fanli said that the addition of private pigs and children's hospitals to test-tube babies is mainly to further improve the industrial chain, improve brand power and find profit points. “Compared to downstream pediatrics, the layout of the upper reproductive department is more beneficial for private maternity hospitals. This is one of the reasons why many medical institutions choose their layout. In many regional hospitals, pediatrics are operated at a loss. Pediatrics use less medicine. The treatment operation is less and the difficulty is much larger than that of adults. The income from foreign countries is mainly charged by medical technology services, but the domestic medical technology service charges are lower. Therefore, compared with pediatrics, IVF can be more profitable. Compared with the versatile pediatrics Disease, IVF technology is single, the demand for talent is relatively small." Guo Fanli said.

The Beijing Business Daily reporter learned that the success rate of domestic test-tube babies is around 30%-40%. The above-mentioned doctors in a hospital in Beijing said that the success rate of IVF in the hospital is about 30%, which means that most patients can not have a baby and can give birth to a baby. Hu Wei said that the pregnancy rate of the US and China and the Tianjin Reproductive Center (the probability of pregnant with a baby) is 70%-80%, and the chance of a baby being born successfully is about 40%.

An analyst who did not want to be named said that although assisted reproductive energy can bring more profits to private hospitals, compared with other medical service industries, brand promotion of assisted reproduction is more difficult. The long-term trust of domestic consumers in public hospitals. Generally higher than private hospitals, it is more willing to go to public hospitals for medical treatment. In addition, some private hospitals are currently cooperating with public hospitals to complete the project. The two links of core technology need to be completed in public hospitals. Even if the private hospitals obtain relevant qualifications independently, consumers will recognize that they will become one of the future private hospitals to develop IVF. challenge.

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