The only 100 fruit orchards in the fruit industry list 2017 China's top 100 franchise chains

The China Chain Store & Franchise Association recently released the list of the top 100 Chinese franchise chains in 2017. According to the report, Shenzhen Baiguoyuan Industrial Development Co., Ltd. ranked 25th among the top 100 Chinese franchise chains with a sales volume of 6.78 billion yuan, becoming the only brand in the fruit chain industry.

The China Chain Store & Franchise Association disclosed a series of key data in the report. For example, in 2017, the chartered top 100 sales volume was about 330 billion yuan, a year-on-year increase of 13%; the total number of stores exceeded 160,000, an increase of 11%. Among them, the number of franchise stores exceeded 120,000, an increase of 12% year-on-year. Although the sales volume of the Top 100 and the total number of stores have maintained double-digit growth, the growth rate has slightly decreased compared with the previous year.

The reporter noted that Baiguoyuan also ranked among the top 100 Chinese franchise chains in the 2016 list, ranking 44th. In 2017, it was once again on the list, and the ranking jumped to 25 of the top 100 franchise chains, and the upward trend was obvious. In the 25th place, Baiguoyuan had sales of 6.78 billion in 2017, and the total number of stores in 2017 was 2,707, making it the only fruit chain enterprise among the top 100 chain enterprises.

It is worth mentioning that according to the report of the China Chain Store & Franchise Association, the food monopoly and convenience store concession index are 116 and 114 respectively, the system scale factors are 125 and 123 respectively, and the joining popularity coefficients are 116 and 113 respectively, and the single store performance coefficient is The performance is 110 and 109 respectively, and the performance is relatively stable.

From the point of view of the franchise renewal rate and the franchise fee payment rate, the food monopoly is the highest among all industries, reaching 93% and 98% respectively. The fruit belongs to special foods, and the requirements for supply chain and chain management are extremely high. This has become the reason why the fruit chain industry is difficult to form a large scale. Therefore, although the key indicators of food monopoly are better, but in fruits. In the chain industry, only one hundred orchards are on the list.

It is understood that on January 11 this year, Baiguoyuan announced that it has won more than RMB 1.5 billion in Series B financing, and officially passed the comprehensive export standard and system to open the franchise business. After 16 years of accumulation, Baiguoyuan has accumulated rich experience in product standardization, commodity management, member marketing and operation support. In addition to the brand level support, Baiguoyuan will also provide systematic training system for all positions of franchisees. The management of the position and management, etc., attracted the attention of many franchisees. Up to now, more than 12,000 franchisees have submitted applications for joining the franchise.

According to industry analysts, the continuous development of Baiguoyuan in the franchise has enabled the “Wandian Plan” to be implemented steadily. The leap forward from Qiandian to Wandian will build higher and higher industry barriers, and will also bring fruit chain industry to the industry. Come to a profound change and reshape the industrial landscape.

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