Investment strategy for investment promotion needs detailed integration

Although the construction of drug investment projects is large and complex, it is not based on the principle of subordination. If we want to do a good job in drug investment, there must be publicity, customers, and personnel. The explanations are given below. The important means that medicines merchants currently rely on - "propaganda" - also needs to be refined and integrated. Here is the usual "media fine investment" strategy that has always been advocated. Targeted media placement is implemented for different regions, different products, and different customer groups. For pharmaceutical investment enterprises, it may be helpful to first clarify the areas that they want to focus on developing, and then focus on promoting resources and use local strong media to promote product promotion. This will yield quite good results.

First of all, in the investment promotion media of current pharmaceutical investment enterprises, some media have the advantages that other media cannot match in terms of customer resources and distribution channels, and establish cooperative relationships with these investment media. Targeted product promotion for customers who specialize in a certain channel or in a certain area will achieve a multiplier effect. In view of the current important role of pharmaceutical exhibitions, pharmaceutical investment enterprises can also use their own market or channel development needs, use the opportunity to promote product promotion for local customers in a certain place, and can also develop targeted products. Customers in a region or a channel.

Secondly, in the process of cooperation, it can ensure the return of pharmaceutical investment enterprises, and it can well ensure the profitability of enterprise products. However, as the means of national policy supervision have been continuously strengthened, the agreement on drug business qualifications and the intensity of investigation and punishment have been continuously strengthened. Many of these people have already launched the pharmaceutical industry. In addition, due to restrictions on the company's own products, strengths, and networks, a considerable number of companies cannot effectively implement the excavation and development of individual agents, and may wish to change their thinking and rely on local commercial companies in areas where products are not effectively covered. Implement regional agency development.

Finally, the drug investment promotion companies have developed to the current resident investment promotion stage, and have already had a considerable say in local resources and market conditions. When individual agents and businesses are unable to effectively develop, they rely on the company’s own team to the terminal. It is also a good idea to develop. Compared with the actual situation where clinical terminals are difficult to develop, companies can choose channel products that are suitable for otc, township hospitals, community clinics, and specialty hospitals to develop against these channels to ensure the entry of enterprise products to the local market. As the implementation subject of the drug investment enterprise, the business personnel, when the company gradually develops the traditional investment promotion methods from the telephone, network, and exhibition to the stage of deep investment promotion at the resident, how to configure the personnel structure and make full use of the available resources will affect the enterprise. An important aspect of the effect of drug investment.